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About Us


It all started with a desire to share a passion for the ocean...

Blue Jellyfish SUP Adventures was founded in 2016 and led by Pam, is on a mission to connect people to the ocean through SUP.  

We run our business with the intention of providing awe-inspiring SUP adventures that fill our customers with joyful delight and build confidence in their mental and physical abilities. By facilitating and empowering a positive, passionate, and supportive community of paddlers, we want to expand horizons, encourage growth, and strengthen the bonds between ourselves, others, and the oceans through magical paddle board experiences. 

Pam Martin tried paddleboarding for the first time in 2010 and fell in love! She is now is a certified Paddle Canada SUP Basic & Advanced Flatwater Instructor, as well as a Coastal Touring 1 Instructor. 

Pam studied Marine Biology at the University of Guelph & Commercial Photography at Sheridan College. Her love of the water has led her to many aquatic pursuits - canoeing as a child, competitive sailing, sprint canoe/kayak racing and long-distance Outrigger Canoe racing before discovering the sport of Stand Up Paddleboarding.

Blue Jellyfish SUP Adventures is a proud supporter and global leader for the Girls on Boards program, which provides female youth with the opportunity to learn and experience various board sports. 


We are also a proud sponsor of Oceans Week Victoria which tries to foster connections and engagement within the community by providing a platform to support ocean-inspired events on southern Vancouver Island

Our emphasis is always on safety & technical skills while having fun in a positive, supportive environment.


Our goal is to share a love of the ocean, from the perspective of paddling and ocean literacy in order to foster connections between people and between people and the sea.

 We incorporate our commitment to participating in projects/events and supporting causes that align with our values such as;


  • Pam is on the organizing committee for Oceans Week Victoria and commits time/donations/money and staff to the event.

  • Pam is a Girls On Boards licensed provider to let young girls have the opportunity to get out on the water with other girls for free.

  • Sponsor a tank at the Ucluelet Aquarium

  • Sponsored 2 sea turtles through Tortuga Creative

  • Participate in citizen science projects that help the oceans

  • Provide free events - social paddles, etc to facilitate community in an affordable way

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